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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. Manage expectations. Stick to the facts.

Employee 374
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Intuit reinvented itself six years ago as a provider of services to small businesses.

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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

So, a notice that a small business will operate with a skeleton staff, or that all employees should plan to stay home until mid-April, for example, is clearer than an open-ended advisory. Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. What measures are in place to protect those at risk?

Employee 156
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7 Rules for a New Era of Communications

PRSay

During the pandemic, for instance, Melissa & Doug provided desperate parents with a Stuck at Home guide ; Razer empowered oft-shamed gamers with its Stay Home and Game On messaging and donations; State Farm gave consumers money back ; and Martha Brook offered small ways to support small businesses and practice self-care.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. What was your most popular video?

Video 153
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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. That’s why it’s so important to monitor the media for your brand, especially if you’re a small business. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62
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The Top 50 Social Media Influencers on Twitter

Cision

He helps businesses grow their revenue. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Senior Writer at Fortune.