Doctor Spin
APRIL 25, 2023
In Wikipedia. Source: Wikipedia PR professionals and communicators with a strong Theory of Mind can better understand their audience , create more compelling messages, and build lasting relationships. Tailoring pitches for diverse audiences. Organization Development Journal. In Wikipedia. 1 Theory of mind.
Rock the Status Quo
OCTOBER 2, 2014
It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.
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Cision
NOVEMBER 6, 2017
In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. A PR rep might pitch a news publication without first getting the company’s lawyer’s okay, or getting approval on a quote she passes along.
Sword and the Script
AUGUST 13, 2019
Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product.
Burrelles Fresh Ideas
JUNE 27, 2023
For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice.
Bad Pitch Blog
JANUARY 27, 2010
You are reading the premier of a regular Bad Pitch Blog post, “Five Stories About The Media!” To say that Apple is releasing products in a cloud of openness … is not responsible journalism, even for an opinion creator. Both were targets of terrorists (check Wikipedia). Hello, participants in this experiment. See me shrug.)
ZudePR
MAY 31, 2015
Enlightened Self-Interest: The Pitch Email. An example of a hero of free authority: Jimmy Wales of Wikipedia.” Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). They all share freely and all see the benefit.
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