article thumbnail

2020 Planning: Questions to Ask to Create a Stellar Media Strategy

Barokas

now want to know, “How can we go viral?”. From Pinterest fails to parenting mishaps and workout blunders, I can relate to them on many levels. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Is your budget proportionate to expectations?

article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Only 13% of ‘online’ adult males use #Pinterest. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Mathew Ingram – @mathewi.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. Design Custom Visual Content to Share on Pinterest. Pictures and videos can be pinned to Pinterest boards.

eBook 108
article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. But devising an idea that is meme-friendly that inspires an audience to develop and share so that it goes viral is as tough as it gets.

article thumbnail

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 34
article thumbnail

PR’s House Of Media Cards

Flatiron Communications

My answer: my (regularly curated) stream of those I follow on Twitter, followed by The New York Times, Wall Street Journal, and my Facebook newsfeed. Rather, people now opt to follow a link that pops on their Twitterstream, Facebook newsfeed, or Pinterest board. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 28
article thumbnail

Content Marketing Is So Last Year

Flatiron Communications

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Some creators even claimed to have sure-fire recipes for viral success. The Wall Street Journal just penned a fawning profile of her. Karlie Kloss on Twitter.