Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. If the past few years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. What do the responsibilities of PR really entail, though?

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Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

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Training Media Training Reputation Crisis Communications 370

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

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Survey Marketing B2B Content Marketing 104

PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?)

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Training Ethics Data Analysis 65

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be I see a few things. Jason Brown , Founder/Principal, PublicCity PR. I see a few things. Jason Brown , Founder/Principal, PublicCity PR.

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Marketing Content Marketing Data Social Media 190

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. So, what’s PR to do about it? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. 1) The top challenges in journalism. Volume of work.

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Survey Journalism Study Pitching 93