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How to Create Great Content – FAST

PR for Anyone

Look at holidays and what you can relate your real estate business to and then post things about that. Remember that all of this content can be tweaked to create media pitches as well. Interview your favorite loan officer about various credit topics – What does good credit mean for a loan? Bad credit? Are they downsizing?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. You get the best of both worlds.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

Read below for the entire interview with Cassie: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? It was both unique and timely, which made it a successful pitch. I always like to be very explicit about what I’m trying to pitch.

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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. I’ve learned what our journalist’s lives are like so that has helped me with understanding how I pitch external journalists. 31: Nicole Wojno of UserIQ.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

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Maximizing Your PR Potential: A CEO’s Guide

Victorious PR

For those who sign up, their teams will be provided with all the tools, resources, and knowledge they will need to become the one-stop-shop for PR for their business. Learn how to successfully pitch a journalist and write a successful pitch to get into top publications. Gain the trust of your target audience.