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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I remember sitting with a college student at a local Starbucks. I look forward to the PRSA International Conference every year for so many reasons.

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You’ve Got Meal: Stepping away from email for lunch


Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. And even when someone was out for a quick 15-minute food run, you could still count on them to respond to a Skype or email while they were waiting in line. PR often feels like a game of email ping pong.

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8 Great Linked Tactics for Communicators


To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. The San Francisco-based company is valued at US$31 billion as of August 2017 (image source: Unsplash ).

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Power to the People

PR Breakfast Club

It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. She now heads up the Vantage Intern Program, or VIP, where she has revamped the intern training program and now serves as a go-to leader and mentor for all interns. Creativity.

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Are we ever going to have a northern PR powerhouse?

Norton's Notes

I was young free and single and I followed the hallowed ground of London and the bright lights because I wanted to work for an International PR agency that could give me good quality experience in the sector. Or is that model now broken in 2015/16? A more balanced UK would be better for everyone living everywhere as far as I can tell.

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