Remove Infographics Remove Reference Remove Social Media Remove Viral
article thumbnail

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Yes, the content lives on your website but great content can attract the attention of others who might share it on social media, email it to their friends or, best yet, link to it. A recent study found that infographics are shared 3x more often than any other visual item. Optimize your social media presence.

SEO 80
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. Greg Galant | Muck Rack.

Marketing 102
article thumbnail

Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett. Recently research by Fractl and others reinforces this idea, and so social sharing is the theme for this week’s three Unscripted Marketing links. 1) The Science of Viral Content. 3) Should You Use Hashtags on Facebook?

article thumbnail

Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. However, even if there isn’t a link given, it’s still a brand mention.

article thumbnail

Social Media Marketing for Complete Beginners

ReimaginePR

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

article thumbnail

What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. Here are some specific examples of Hero content: Surveys.

article thumbnail

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.