Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. As long as it's coming from a genuine place, you can land some solid pitches. The state of journalism in 2022. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused.

Pitching 58

Pitching Media Journalism Data 58

Cision

JANUARY 22, 2016

Once you’ve built that reputation, when it comes time to pitch, journalists will remember your name and will be more likely to give your story a chance. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. It Establishes Your Expertise.

Media 120

Media Infographics Reputation Study 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

DECEMBER 10, 2019

You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Occlusive here and read my brief on their product here – Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution [PR Tech Briefing].

Marketing 101

Marketing Content Marketing Advertising Advertising 101

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Pitching reporters is not the same as it was 10 or even 5 years ago. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We make sure that the message syncs with what our client’s business objectives are. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. Infographics are much more time-consuming and take more rounds of design and iteration,” Fox said.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111