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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Meet the Media: Alexa St. John, Transportation Reporter at Business Insider.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. Some brands really lend themselves well to print and out of home advertising. What is your secret to media relations success?

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments. Key Takeaway?—?Add

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

In today’s digital age, a well-designed piece of print media can feel like a miracle. A well-designed piece of branded print media is even more rare. After all, how better to serve bored passengers than by giving them something branded to read while they’re trapped on a flight? AirBnB Magazine.

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Maxim Behar: Social media has made the world better and more understandable, don't be afraid of it!

Maxim Behar

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.