Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Recommendation: Set the objectives that are right for your organization. .

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

Brand 149

Brand Branding Storytelling B2B 149

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Reputation Us

FEBRUARY 20, 2015

Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson' The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR.

Film 60

Film Hotels Storytelling Blogging 60

Maxim Behar

MARCH 6, 2022

And then one day, a friend of mine called me at the Sheraton Hotel. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.” There exist meetings for dinners, lunches, breakfast, conference rooms, hotels, or even online Zoom.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Humans build trust with humans — not bots.”.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Luciana Lima | Vila Galé Hotels. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. Two examples of podcast prowess stand out: medical institutions and racial justice organizations.

Marketing 174

Marketing Employee Content Marketing Training 174