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Voice moves from awareness to application

Stephen Waddington

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Despite ongoing travel restrictions, consumers are eager to use voice search to make reservations, check hotel reviews, and research destinations.

Hotels 138
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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

Funerals are limited to ten people, social distancing rules of two metres apply and mourners can’t be pallbearers. Privacy cedes to massive tech onboarding The last two weeks have seen a massive technology onboarding across society. Privacy concerns have evaporated. Hotels are opening to NHS staff and homeless free of charge.

Crisis 167
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Brand 149
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How to Generate Leads From Social Conversations

Cision

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198
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How to Generate Leads From Social Conversations

Beyond PR

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 57
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Need Gifts for PR Pros? Here’s 12 of ‘Em

Waxing UnLyrical

I suggest you purchase the book – whether the Kindle or paper edition – because it will really make you think about your relationship with technology, and the privacy implications thereof. I’ve known Steve for some years, when our paths first crossed thanks to social media. You must read this book.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

Marketing 120