article thumbnail

PR Strategies for Long Term Care & Assisted Living Facilities

Mora Communications

Meaning, you are able to reach your audience when you are featured on a news program such as CNN, Good Morning America or Fox News but you will be able to reach 2-3 times more people than your initial audience due to re-broadcasts of your appearance on the show and clips of the show being posted on the web. Make a list of your stories.

article thumbnail

2024’s Top 5 PR Trends: What to Watch

Newsfile

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Storytelling : Storytelling is becoming an increasingly important part of PR. By telling compelling stories, brands can connect with their audience on a deeper level and build trust.

Trends 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data. In other words, spam this is not.

How To 111
article thumbnail

The Blurry Edges of PR; Off Script #11: Kevin Hartman of LTPR

Sword and the Script

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. That’s why both PR and advertising need strong storytellers and clever marketers.”.

article thumbnail

Public relations in 2018

Stephen Waddington

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164