PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. Marketing and sales. Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

Barokas

AUGUST 22, 2019

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Some of the worst PR and marketing blunders have been the result of a disconnect between company culture and brand strategy ( United Airlines , anyone?).

Customer Service 84

Customer Service Company Strategy Communications 84

Stephen Waddington

JULY 10, 2017

I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. It’s fuelled by developing markets, notably India.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Waxing UnLyrical

FEBRUARY 25, 2013

We talked a lot about what “good” and “bad” measurement is, how Richard got interested in the field, and his leadership role with AMEC. It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. And much more. Not just a look backwards.

Handbook 80

Handbook Measurement Analysis Local 80

Stephen Waddington

AUGUST 27, 2018

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become accepted as a formal definition of best practice for communication in Western markets between an organisation and its audiences.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81