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Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Google for example, is beginning to penalize sites that are not mobile friendly. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices. CEOs Press for Marketing ROI. ROI this past year and aim to boost the return to 5.1%.

Mobile 60
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5 Rules for Publishing High Quality Press Releases

Beyond PR

A new infographic with up-to-date data? An upcoming trade show you’re excited about participating in? When Google confirmed last year that more searches take place on smartphones than on tablets and desktop computers , it sent a clear message to communicators: Your content must be formatted with mobile in mind.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

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10 Image and Video Tools for PR Pros

Solo PR Pro

and is available on iTunes and Google Play. . Tell your client’s product creation story or share scenes from a conference or trade show. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. You can use this to point to places on the map and add text.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #7 - Have You Ever Been Experienced? Lessons #8 - Let Others Celebrate Your Brand.

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To Byline or Not: 5 Reasons Why Your Blog Should Identify Its Authors

MaccaPR

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Bylined Bloggers Build Search Visibility on Google. Okay, three words: Google Author Rank. Let’s call her ‘Tina.’ We love your blog!”. Two words: Author Rank.