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Case Study: Bauer

NewsWhip

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Despite having 107 individual media brands, reaching 22 million people across radio, digital, TV and magazines, Bauer realised that some of its brands were operating in silos.

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The Shocking Beef about Feeding the Content Monster

Sword and the Script

And we haven’t even begun to list the local favorites. There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. Welcome to Sonic.

Radio 60
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Follow her for a fantastic collection of industry articles from around the web. Follow her for the latest news in radio and entertainment. Sarah Evans. prsarahevans. Annie Jennings.

Twitter 77
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Content marketing – it’s not just content for contents sake

Prohibition

Content remains at its roots, exactly that; information, a message – whether its worked up into an old school snappy strapline, or a radio jingle, the content remains. If so, how are they engaging with brands across the web, is it via online communities, local groups, podcasts? Well yes and no.

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How to Spy on Your Competition & Steal Their Secrets

Cision

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Marketing Automation.

How To 198
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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. It’s a big web world and growing at an exponential pace. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. Information is everywhere.

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Retrevo’s Good ‘n Plenty Pitch

Bad Pitch Blog

Retrevo uses artificial intelligence to scan the entire web, daily, bringing people the most up-to-date, comprehensive reviews and buying guides for consumer electronics. Tech, The San Francisco Chronicle, VentureBeat, Men''s Fitness,CNET, Mashable, PlayBoy Radio and many more. What''s your strategy and advice for others?