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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

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#19: Building a framework for reputation management

NewsWhip

And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. So we have social media as a big source of information. That is a risk.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

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Your profession needs you

Stephen Waddington

Create a Twitter hashtag, a Facebook or LinkedIn group, show the value, and people will come. Along the way social media platforms such as Facebook and Twitter, and messaging platforms such as Snapchat and WhatsApp, have given the public the opportunity to answer back. The news cycle has been replaced by the Trump cycle.

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Facebook: To celebrate how our friends inspire us, support us, and help us discover the world when we connect. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Encourage more sharing via social media. Disney: To make people happy. Increase engagement.