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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion.

Video 153
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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. Wake up America!

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. It would’ve been easy to simply look at the ‘sweariest’ films.

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Online Videos 101: Keep It Simple, Stupid

Waxing UnLyrical

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Im not sure how to resolve that for the future, especially when it comes to filming outside. Probably not.

Video 87
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General Election 2019: Two sides to every story

Stephen Waddington

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. One of the most successful of these films did go national, the film of a visit to a kosher bakery in Golders Green. Listening is a best practice if often underutilised PR tactic.

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The Top 11 Social Media Crises of 2017

Norton's Notes

A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises. The video ended up going viral on the internet and making it to all of the main news channels. The brand went viral on social media in early May – not always a good thing in this instance.

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What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Is Taylor really composing every tweet, writing every post and personally popping each image online? Source: Billboard ).