Exercises Interviews SEO Social Media 
Cision
OCTOBER 4, 2017
From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. A helpful exercise is to put yourself in the shoes of a journalist.
Sword and the Script
JULY 20, 2021
The buyer personas exercise helps you get into the minds of your buyers and understand their background, challenges, motivations and objections. To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Conversion points.
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Waxing UnLyrical
JANUARY 22, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Three weeks into 2011, how am I doing? Liked what you saw?
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat.
Waxing UnLyrical
NOVEMBER 17, 2010
As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. On that note, diversifying media can add appeal too, like adding mini video or audio casts. Liked what you saw?
Waxing UnLyrical
AUGUST 22, 2010
Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. Read Me On BNET Watch Me In Action Book Me! Liked what you saw? Why not book me for a speaking gig ?
Waxing UnLyrical
AUGUST 25, 2010
Even if you don’t have to track your time, it’s still a good exercise to undertake. Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. It’s easy, free (up to a point) and lets you track multiple projects, clients, etc., Liked what you saw?
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