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The GPT-3 marketing and public relations practitioner

Wadds Inc.

The shiny new toy is an ethical minefield. It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase. Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. The tech giants.

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The metaverse: fear or freedom for humanity and communication?

PR in High Definition

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Bridging the Gap Between Technology and Common Sense. And the worst part?

Google 225
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Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron. Firm Brought Political Trickery to Tech.

Ethics 136
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Public relations in 2018

Stephen Waddington

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s not all bad.

Publicity 164