PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. I didn’t understand how to craft a good pitch and how to pitch a story. PR professionals and journalists have very similar skills.

Communications 192

Communications Sports Journalism Fashion 192

Cision

JUNE 10, 2015

Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. Once you’ve established that, then pitch a reporter, he continues. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.”

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. It’s all storytelling. We define media very broadly, from traditional print media to the gossipmonger with a following on social media. What are some of the biggest pitching mistakes communication professionals make?

Newspapers 120

Newspapers Journalism Pitching Report 120

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. All the basic advice still applies (timeliness, relevancy and newsworthiness). Don’t dangle “exclusive” for a mediocre idea. Give our services a try.

Survey 95

Survey Industry Leadership Study 95

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” Brands who understand these two sides of the same storytelling coin are going to prosper. ” Jeff : “I’m good with demise, and I blame the Associated Press.

Company 111

Company Media Journalism Report 111

Sword and the Script

DECEMBER 22, 2020

Source: Code of PR Ethics? ). The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims.

Survey 176

Survey Marketing B2B Study 176