Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. 100 million internal comms platform. .

Analysis 151

Analysis Tools Software SMB 151

Flack's Revenge

MAY 17, 2018

It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? ‘I think this makes the ethical calculus for journalists much more complex.’ ’ Asked if he had any guidelines in mind, Mr. Pozen demurred.

Ethics 120

Ethics Banking Journalism Guidelines 120

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Ethics Conference 52

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. It assesses sustainability practices, social impact, and ethical governance PR professionals collaborate with internal teams to compile ESG data and communicate it transparently to stakeholders.

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. These include diversity, international, internal communications and teaching. Work in progress.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68