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Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

As the practice of public relations has changed over the decades, so has its name – morphing from “publicity” and “press office” in the 1920s to broader and more inclusive terms like “public relations,” “public affairs” and “corporate communications.”

Publicity 245
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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis.

Corporate 178
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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert. The report also indicates that the majority of practitioners still see media relations as an important part of their job, which is as it should be.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.” Also on the up by six points is public affairs and lobbying.

Publicity 134
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A Night at the 40th Annual Totem Awards

Barokas

Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance.

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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” ” So, I ended up taking a job at IBM as head of global media relations. That’s a great point.