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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

Radio 167
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Fun can boost energy levels too. Fun is healthy. It’s what people migrate toward.

Consumer 164
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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151
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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 And even when they do, it’s important to devote energy to developing the story, instead of focusing too much effort on the news release. 2 Use Seasonal Opportunities to Your Advantage.

Agency 100
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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. have energy. Again, the highest resolution and biggest photos you can manage are critical to anything print. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Lead media release.

Media 120
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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

To date, my best experience practising public relations was 10 years ago, when I was employed as head of the PR department at an energy company; however, clinging to the past is not helpful. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.