PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. Fun can boost energy levels too. The online survey of 2,046 U.S.

Consumer 166

Consumer Brand Branding Marketing 166

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Polaris

NOVEMBER 17, 2015

The power of sensory traits to affect consumer choice. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Significant earned media coverage across Canada also had a dramatic impact on brand awareness, consumer preference, and brand insistence.

Agency 100

Agency Newspapers Radio Interviews 100

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., There’s a possibility that some of these journalists might struggle to see the link between a study about the most filmed locations on Earth and consumer travel.

Pitching 83

Pitching Writing Film How To 83

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Even radio. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. have energy. Media Kit vs. Press Kit: In this day and age, they mean the same thing.

Media 120

Media Television Video Print 120