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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

I was a radio news reporter for three years in St. I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! I really appreciated my time in radio and print journalism.

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Behind the Headlines With Jody Fisher

Cision

He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time.

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Ask Your PR Agency for a Story, Not a Press Release

Polaris

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids.

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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success. Because of this, you can’t take the quantity of media coverage at face value. “To

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