Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 152

Brand Branding Reddit Pitching 152

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. Write the book on it. Last month, Inc.

Brand 196

Brand Branding Reddit B2B 196

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. . Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Prioritising is important; I can write a to-do list for the day that’s easily more than 50 items long.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78