Sat.Jun 30, 2018 - Fri.Jul 06, 2018

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World Cup ad performance—why advertisers are winning this year

Agility PR Solutions

According to the results of the new 2018 World Cup Ad Performance Study from online experience firm Instart, more than two-thirds (70 percent) of Americans and Brits watching the World Cup are doing so live, with the Brits (81 percent) watching more live matches than the Americans (60 percent)—and they are all being impacted by […].

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What’s the biggest frustration for online shoppers? ‘Too many ads’

Agility PR Solutions

Forty percent of consumers report “too many ads” as the biggest frustration when shopping on mobile devices, and 53 percent report the same on desktop, according to new data from voice of customer (VoC) platform Usabilla.

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Is new technology causing career anxiety? Employers hire for tech skills

Agility PR Solutions

Nearly half (45 percent) of businesses hired workers in the past year specifically for their technical skills. But in the same time frame, 10 percent of businesses have laid off employees due to new technology. The post Is new technology causing career anxiety?

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10 effective influencer marketing strategies you need to know

Agility PR Solutions

According to The State of Influencer Marketing 2018, out of 86 percent […]. The increase in its popularity is due to the success it has brought to the brands and businesses who have adopted this method of online marketing. The post 10 effective influencer marketing strategies you need to know appeared first on Agility PR Solutions.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. The last year and a half has been one of extreme stress and anxiety for the American Workforce.

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Influence of discounts declining—is quality more important than price?

Agility PR Solutions

Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent), according to a new report by retail technology firm First Insight.

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New BackBay study finds content marketing gaining traction in finance

Agility PR Solutions

New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication and frequency.