Stephen Waddington

SEPTEMBER 26, 2018

Here’s a guide to investing in PR tools and a series of recommendations. The issue is that PR and communications functions haven’t traditionally invested in tools beyond rudimentary media database and monitoring services. month) for simple visual layout; and iMovie (free) for video editing and production 8.

Tools 117

Tools How To Google Analytics 117

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle.

Pitching 63

Pitching Analytics Enterprise System 63

Buzzstream

OCTOBER 30, 2018

The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform). PR worked with media outlets to acquire media coverage. Marketing sent out vendor communications to products that made the reports.

Software 56

Software Report Data Strategy 56

Sword and the Script

APRIL 17, 2018

He’s my guest on this edition of the Off Script Q&A series. . I also believe in a best-of-breed approach to the full martech stack – where CMS, CRM, and marketing automation solutions are independently chosen for their capabilities as they align to your specific business needs. PR, marketing, sales and journalism.

Marketing 63

Marketing Technology Data System 63

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. The landing page: Your dedicated landing page is live, complete with a contact form that’s been integrated with your customer relationship management (CRM) system. Understanding the role of PR.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I’d happily suggest a line or two to make edits read naturally. Please let me know what you think.

Google 71

Google Infographics Pitching Resources 71