October, 2012

5 Social Sites That Aren’t Facebook

Waxing UnLyrical

Guest post by Kate Endress. Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire. Facebook was not initially built to monetize; it was built to go viral.

Client Taps Paid Media to Lure Pay for Performance PR

Bad Pitch Blog

The issue with lozenges? No matter what the flavor is, they suck. But a pitch from a Boston-based agency**, on behalf of throat lozengeer Pine Brothers, caught my attention. The brand, founded in 1870, is attempting to regain relevance and insert itself into a broader conversation.

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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

So what did you do last weekend? Partied? Slept all day? Relaxed? Took the kids & wife to the Mall? I’m sure whatever you did was interesting but I… … I attended Startup Weekend in New Delhi.

Mobile 108

10 Observations on “Real” Public Relations and Social Media

Waxing UnLyrical

Monday, Oct. 15, will see me complete six months since I started at MSL Washington DC. I know many of you have wondered how I’ve been doing, and honestly, there’s no short answer to that question (though if you pressed me, I’d say “mostly good”).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From #HungertoHope on World Food Day

Waxing UnLyrical

As public relations professionals, there are a lot of different kinds of things we have to do, and not all of them are fun.

More Trending

Perception, Reality, and Public Relations

Waxing UnLyrical

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

I love language. Using words, reading books, giving and hearing speeches, creating messages to help people get the point across… all are not just my job, but my actual favorite way to pass time. Image: Vectorportal via Flickr, CC 2.0. At night, I watch YouTube.

Creating Great Video Without the “Shoot”

Waxing UnLyrical

Guest post by Sue O’Hora. Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways.

Video 98

The International: Taking Social Media Overseas

Waxing UnLyrical

Guest post by Melissa Woodson. I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. So many of us are wrapped up in our day-to-day Facebooking and tweeting that we forget our messages are going overseas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Reminders: #prsaicon, #hungertohope & #measurepr … Today!

Waxing UnLyrical

I’m on the road, so I’m going to make this short and sweet. I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT).

It’s Friday Somewhere

Waxing UnLyrical

I saw this Someecard and it made me laugh: Even though it’s not Summer Fridays any more – at least, in this hemisphere – I know exactly how that feels. And, I suspect, so do you. I just got back from Des Moines, Iowa (lovely people!),

Highlights from the 2012 PRSA International Conference #prsaicon

Waxing UnLyrical

It’s virtually impossible to recap a conference that has simultaneously energized and exhausted one in a single blog post.

What PR Pros Can Learn From Social Good Campaigns

Waxing UnLyrical

Guest post by Harrison Kratz. Having been part of the WUL network for a couple years now, I can fully say that this community is no stranger to social good and giving back.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Breaking Bad Pitches at #PRSAICON

Bad Pitch Blog

Both Mr. Laermer and I are speaking at the annual Public Relation Society of America''s International Conference (#PRSAICON). It officially kicks off tomorrow and we''re looking forward to being part of the programming.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)." Turning the numerous changes afoot in our industry into opportunity isn''t a simple task. But it sure beats extinction.

The Evolution of the News Release: My #PRSAICON Infographic

Bad Pitch Blog

Part of my presentation on media relations at #PRSAICON focuses on the news release paradox. It''s seemingly got its own gravitational pull as one of the most mentioned tools in our industry. Yet it''s little more than a simple format that hasn''t changed much -- in more than a century.