Bad Pitch Blog

SEPTEMBER 21, 2009

'I’ve been hearing a lot of people tell me they won’t do anything gutsy: Friends advising me against certain actions cause someone might react poorly (as if anyone’s paying attention); colleagues warning they think everything should be on pause while the economy recapitulates; partners saying no to events because they think it could hurt their “personal brand” (whatever that latest cliché means); and clients who feel their dulled-out partners might “get mad” over an overly-aggressive PR campaign

Energy 60

Energy Meeting Banking Pitching 60

Bad Pitch Blog

SEPTEMBER 5, 2009

'One of the more frequent questions asked of the Bad Pitch blog is “what’s the difference between pitching journalists and bloggers?” We used to assume that the main difference was that pitching bloggers requires hyper-customization. And while they do, it’s deeper than this – there’s a bigger difference. 80/20 Rule If we did an analysis of all the ham-fisted pitches sent our way, I’ll bet that 80 percent or more of them are originally aimed at bloggers.

Pitching 60

Pitching Blogging Analysis Technology 60

Bad Pitch Blog

SEPTEMBER 11, 2009

'In her book, " am*B H*ous ," Debra Condren says career-oriented women have to fight to get any work-life balance. Women, she claims, are constantly fighting to maintain separate personal and professional lives. Women feel there has to be a sweet spot! Give up on some personal goals and some professional ones, but damn it, have it all. Dr. Condren believes that women cannot, however, enjoy a real balance!

Leadership 57

Leadership Employee Corporate Twitter 57

Bad Pitch Blog

SEPTEMBER 30, 2009

'Our latest good pitch comes from Tamara Gruber with Red Giant Consulting (alas, no relation to Macgruber , we checked). Her pitch is to some discerning, fellow PR colleagues – Shel Holtz and Neville Hobson of the For Immediate Release podcast. Background "In doing outreach for a client, Tungle.com, I reached out to Shel Holtz and Neville Hobson. Of course there is no tougher audience than PR professionals so I wanted to make sure I nailed it by demonstrating that I was very familiar with them,

Pitching 48

Pitching Meeting Training Interviews 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Bad Pitch Blog

SEPTEMBER 17, 2009

'Creativity is almost impossible to define. According to consumer-insight researchers at Lucid Incorporated, every person recognizes he or she has it, but its meaning varies widely. Anna Sandilands and Anna David, who quit Starbucks to found a company notably called Lucid, have appealing perspectives on creativity, both from their experience at the coffee lords and from an astounding 2006 research project on behalf of Apple Computer.

Creativity 46

Creativity Exercises Corporate Interviews 46