Fri.Jan 20, 2023

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How The Martin Agency repositioned AXE to vibe with Gen Z consumers

PR Daily

With $0 media spend, the #DogeCan campaign generated 2 billion impressions. The iconic men’s grooming brand AXE, set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity.

Agency 164
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Why NewsWhip is the best CrowdTangle alternative

NewsWhip

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative.

Reddit 85
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6 questions with: Lisa Lanspery of Synchrony

PR Daily

We caught up with Lisa Lanspery of Synchrony to learn about what excites her most about the future of communications and the best advice she’s ever gotten.

Company 134
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The Power of Visual Storytelling

HMA Public Relations

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post. Public Relations positive exposure Story Storytelling visual

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Alec Baldwin faces charges and pitches see decreased response rate

PR Daily

Plus: T-Mobile has another data breach. T-Mobile has had another data breach, compromising some personal (but not financial) information for more than 37 million customers, the Wall Street Journal reported.

Pitching 126

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Got a Great Idea for a Super Bowl Promotion? Careful – or You May Earn a Penalty

Buchanan PR

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. But before you head too far downfield, take time for a refresh on the rules surrounding promotions that link to the Big Game.

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Best and Worst PR Campaigns of 2022

Prohibition

For our first campaign round up of 2023, we’re starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year.

Apparel 62
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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. “We’re

Trends 84
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Top three predicted social media trends for 2023

Prohibition

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Maxim Behar Talks About Effective PR Practices in 2023 at a Global Masterclass

Maxim Behar

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world.