PR Daily

JANUARY 20, 2023

With $0 media spend, the #DogeCan campaign generated 2 billion impressions. The iconic men’s grooming brand AXE, set out to refresh its image. The brand, which was founded in 1983, was still presenting outdated messages about masculinity.

Agency 164

Agency Consumer Instagram Twitter 164

NewsWhip

JANUARY 20, 2023

CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative.

Reddit 85

Reddit Viral Web YouTube 85

PR Daily

JANUARY 20, 2023

We caught up with Lisa Lanspery of Synchrony to learn about what excites her most about the future of communications and the best advice she’s ever gotten.

Company 134

Company Data Mobile Conference 134

HMA Public Relations

JANUARY 20, 2023

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post. Public Relations positive exposure Story Storytelling visual

Storytelling 75

Storytelling Nonprofit Conference Leadership 75

Advertisement

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Media

PR Daily

JANUARY 20, 2023

Plus: T-Mobile has another data breach. T-Mobile has had another data breach, compromising some personal (but not financial) information for more than 37 million customers, the Wall Street Journal reported.

Pitching 126

Pitching Mobile Data Film 126

Buchanan PR

JANUARY 20, 2023

Photo by Casey Murphy on Unsplash With the approach of one of the greatest events in sports, it’s natural for creative PR minds to start thinking of ways their brand or client can capitalize on a Super Bowl tie-in. But before you head too far downfield, take time for a refresh on the rules surrounding promotions that link to the Big Game.

Guidelines 63

Guidelines Sports Creativity Advertising 63

Prohibition

JANUARY 20, 2023

For our first campaign round up of 2023, we’re starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year.

Apparel 62

Apparel Fashion Instagram Film 62

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. “We’re

Trends 84

Trends Ethics Newspapers Community 84

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Instagram LinkedIn 62

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Company

Maxim Behar

JANUARY 20, 2023

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world.

Leadership 72

Leadership Industry Meeting Crisis 72