Fri.Jan 20, 2023

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How To Write A Press Release That Rocks (For Small Businesses)


In today’s digital economy, some might consider issuing a press release to be an outdated approach. However, it continues to be a reliable and invaluable resource. And it’s not just for big companies with extensive media contacts or sizable budgets, a small business press release can also be beneficial. A good process can help ensure […] The post How To Write A Press Release That Rocks (For Small Businesses) appeared first on Prowly Magazine.

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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead


Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. “We’re all really paying attention to AI and some of the opportunities that it can provide, and the ways it might make our work more streamlined,” Egan told John Elsasser, editor-i

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Why NewsWhip is the best CrowdTangle alternative


CrowdTangle is an invaluable tool for journalists and fact checkers around the world and especially in the fight against misinformation. With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative. While there is no like-for-like CrowdTangle replacement we do offer many of the same features, as well as a couple of added extras that make us stand out as the best alternative.

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The Power of Visual Storytelling

HMA Public Relations

After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Maxim Behar Talks About Effective PR Practices in 2023 at a Global Masterclass

Maxim Behar

Leading communications expert Maxim Behar held a global masterclass on effective PR practices in 2023 and important changes in business. It was held online and brought together an audience of students, beginners and industry professionals from around the world. The masterclass was part of a series of lectures by industry experts organised by the World Communications Forum Association (WCFA) in Davos, Switzerland, where Behar is President and one of its founding members in 2010.

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Best and Worst PR Campaigns of 2022


For our first campaign round up of 2023, we’re starting with a throwback! We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. From the creatively clever to those that we just know had PRs scrambling, here are the 2022 campaigns that caught our, and the UK media’s, attention for both the right and wrong reasons… The Liz Truss Lettuce It was a confusing and unpredictable time for UK prime ministers towards the back end of 2022, to be honest it was

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Top three predicted social media trends for 2023


Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes. 2023 is going to be no different!