Crucial parts of holding statements in crisis PR
JULY 17, 2019
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives. When disaster strikes, you have to respond quickly. The time frame for responding is constantly changing — the latest thinking suggests organizations have just 15 minutes to respond. One key to doing so is to prepare holding statements that can be quickly adapted to cover the current crisis.