Agility PR Solutions

JULY 17, 2019

New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity. The new report, The Reality Report, asserts that it’s time for a […].

Data 119

Data Mobile Marketing Report 119

Mark My Words

JULY 17, 2019

Mark Borkowski, founder and head of PR agency Borkowski, is not a fan of Farage but thinks Brexit is a salutary reminder of how inward-looking advertising and marketing have become. “All those people who were running around at Cannes recently, slapping themselves on the back and giving awards to campaigns that, as good as many of them are, play to hipsters in Shoreditch, Glasgow and Manchester, should give Farage a communications award,” he said.

Industry 60

Industry Advertising Advertising Agency 60

Agility PR Solutions

JULY 17, 2019

Creating a brand for a startup company is not easy or simple, and when done badly, can be the difference between success and failure. You could be offering the best service or product in the world, but if you can’t connect with people, grab their attention, inspire them to try you and earn their trust, […]. The post How to brand your startup in 5 steps appeared first on Agility PR Solutions.

Brand 66

Brand Branding How To Company 66

Karwoski & Courage

JULY 17, 2019

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […]. The post Guess Again appeared first on Karwoski & Courage - Minneapolis Public Relations.

Advertising 66

Advertising Advertising Publicity Media 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 17, 2019

China has one of the biggest populations in the world, and has a large market for any enterprise to venture into. This is the reason why major brands consider venturing into the great Chinese market. With changing times, e-commerce is the easiest way to trade. China has a very competitive market. This means that you […]. The post Using marketing to penetrate into the Chinese market appeared first on Agility PR Solutions.

Marketing 60

Marketing Enterprise Brand Branding 60

Agility PR Solutions

JULY 17, 2019

Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. New research from Frost & Sullivan‘s Information & Communications Technology (ICT) team, Global Next Wave Technology Disruptors, 2018, features the insights of 112 thought […].

Technology 60

Technology Communications Trends Publicity 60

Muck Rack

JULY 17, 2019

Top publications and articles for June, according to journalists

Publicity 68

Publicity 68

Karwoski & Courage

JULY 17, 2019

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […].

Advertising 40

Advertising Advertising Media Consumer 40

Karwoski & Courage

JULY 17, 2019

The post Guess Again appeared first on Karwoski & Courage – Minneapolis Public Relations – Creative PR.

Creativity 40

Creativity Publicity Consumer Marketing 40

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