Wed.Jul 17, 2019

Is it time to refresh the Barcelona Principles?

PR Daily

PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines. What changes should the industry consider? Measurement has never been more important for PR practitioners.

It’s time to change digital marketing from data-driven to choice-first

Agility PR Solutions

New research from mobile journey marketing tech firm Ogury examines the attitudes of over 287,000 mobile users towards marketing and data—and the findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations’ long-term prosperity. The new report, The Reality Report, asserts that it’s time for a […].

Mobile 100

Crucial parts of holding statements in crisis PR

PR Daily

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives. When disaster strikes, you have to respond quickly.

Crisis 163

How to brand your startup in 5 steps

Agility PR Solutions

Creating a brand for a startup company is not easy or simple, and when done badly, can be the difference between success and failure.

Brand 85

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis? The White House prepared for the worst as Apollo 11 lunar landing vehicle approached the moon July 17, 1969.

More Trending

Why and how you should get to know your audience before a speech

PR Daily

Before your big event, do some sleuthing to identify attendees’ pain points and preferences. Use whatever nuggets you mine to shape your message and delivery. Every speech has a goal—usually it involves modifying the way your audience thinks and acts.

Using marketing to penetrate into the Chinese market

Agility PR Solutions

China has one of the biggest populations in the world, and has a large market for any enterprise to venture into. This is the reason why major brands consider venturing into the great Chinese market. With changing times, e-commerce is the easiest way to trade. China has a very competitive market.

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell. Good morning, PR pros: Diet Coke is removing the labels from some of its cans to help consumers “ start a conversation about theirs.”.

Mobile 145

Will the next wave of technology disruptors fix the broken customer experience?

Agility PR Solutions

Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

30 jobs in the PR and marketing world

PR Daily

Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings. Recent college grads, you might want to move to Texas.

Guess Again

Karwoski & Courage

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today.

Want to join this list of elite Nonprofit PR Awards winners?

PR Daily

Don’t miss this week’s deadline: Enter by Friday, July 19 at 11:59 p.m. Central time to join the ranks of World Wildlife Fund, Habitat for Humanity, Spectrum Health and more. The post Want to join this list of elite Nonprofit PR Awards winners? appeared first on PR Daily. PR Daily Awards

Top publications and articles for June, according to journalists

Muck Rack

Top publications and articles for June, according to journalists

Nigel Farage: Ad industry has ‘no idea what’s going on in people’s lives’

Mark My Words

Mark Borkowski, founder and head of PR agency Borkowski, is not a fan of Farage but thinks Brexit is a salutary reminder of how inward-looking advertising and marketing have become. “All those people who were running around at Cannes recently, slapping themselves on the back and giving awards to campaigns that, as good as many of them are, play to hipsters in Shoreditch, Glasgow and Manchester, should give Farage a communications award,” he said. Read full article here: [link].

Guess Again

Karwoski & Courage

Think you know your target audience, your existing customers? Guess again because you may be completely wrong. I just saw some research from Kantar Media that found 61% of women felt that the way they were portrayed in advertising was “completely out of touch” with who they are today. Think about that for a second. […]. Consumer Marketing Public Relations public relations

Tips For Better Organic Social Media Reach

Flack Me

Category: Flack Me Summary: As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips