What Your Press Release Analytics Are Really Telling You About Your PR
Cision
MAY 15, 2017
I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. Or both. It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works
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