Ronn Torossian

JANUARY 8, 2019

When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. Instead, you need to create an environment that uses current positive stories to trigger new positive stories, so your brand stays in front of your audience and connected to […]. The post 3 Steps to Perpetually Positive Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 150

Publicity Consumer Blogging Brand 150

PRSay

JANUARY 8, 2019

On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention.

Storytelling 163

Storytelling Media Nonprofit Government 163

Agility PR Solutions

JANUARY 8, 2019

The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. This comprehensive list forecasts how geopolitical uncertainty, the […].

Groups 120

Groups Communications Local Industry 120

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. Media references are hard for several reasons.

B2B 77

B2B Media eBook Interviews 77

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JANUARY 8, 2019

Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media. Another viable option has been to reduce the human workforce […]. The post How AI is impacting social media—making it work for you appeared first on Agility PR Solutions.

Social Media 106

Social Media Media Advertising Advertising 106

Critical Mention

JANUARY 8, 2019

A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. In an extremely competitive market with so many ways to communicate, developing a unique PR strategy is no easy task. So, how do you help your company stand out in a hyper-competitive environment?

Strategy 72

Strategy Pitching Measurement LinkedIn 72

5W PR

JANUARY 8, 2019

Every industry has it set of myths that have stuck around throughout the years, despite evidence to the contrary. Marketing is also a victim of folklore needs to be addressed. Sometimes word of mouth can get out of hand by distorting knowledge and creating ideas that are not based on facts or reality. When these myths start to inform our thinking and our actions, that’s when it becomes a problem.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Muck Rack

JANUARY 8, 2019

Are press embargoes still relevant in today's news cycle?

120

120

Agility PR Solutions

JANUARY 8, 2019

Since 2003, food and beverage marketing communications agency Hunter Public Relations has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in its 16-year history, environmental advocacy broke through as the most memorable story of the year, with news of Plastic Straw Bans across America […].

Study 60

Study Agency Publicity Communications 60

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Communications

Inbound PR

JANUARY 8, 2019

With the new year, the Inbound PR methodology deserved an update. Last autumn, we introduced the HubSpot flywheel and to align with the flywheel we updated the inbound methodology from attract -> convert -> close -> delight in a linear fashion to attract -> engage -> delight in a circle. We define inbound as a method of attracting, engaging and delighting people to grow a business that provides value and builds trust.

Fashion 48

Fashion Employee Tools Blogging 48

HMA Public Relations

JANUARY 8, 2019

We all know how essential it is to step away from work every now and then – even if it is unplanned, as Kelsey Makings pointed […]. The post Separation of Church and State appeared first on HMA Public Relations.

Publicity 40

Publicity 40