Ronn Torossian

AUGUST 3, 2017

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do. If you’re interesting in optimizing your desk’s layout though, then you’re in luck, because this guide is going to go over some of the best tips out there to help maximize your workflow’s efficiency. 1.

How To 240

How To Blogging 240

Cision

AUGUST 3, 2017

The party never stops at Cision. via GIPHY. We just finished celebrating our 150th anniversary (and brand launch , and IPO !) and now we’re strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision. The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental H

Industry 0

Industry Communications Software Hotels 0

Prowly

AUGUST 3, 2017

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline. The post Outbound vs Inbound PR: Why We Need a Mindset Change appeared first on Prowly Magazine.

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Measurement Communications How To 162

Stephen Waddington

AUGUST 3, 2017

Ofcom’s latest report is packed with data and analysis. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK. The 240 page report is packed with data and analysis. I’ve lifted some of the highlights relevant to my day job. #1 Broadband adoption close to saturation.

Report 100

Report Communications Analysis Television 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

AUGUST 3, 2017

By now, most of us have heard about Amazon’s purchase of Whole Foods Market. The announcement, followed shortly by the revelations of a planned meal kit delivery program , ate the bulk of the news cycle in the food industry. The statement was a stark reminder to food startups – with powerhouses like Amazon dominating the media, being smart and creative is more important than ever to stay relevant with journalists and consumers.

Creativity 74

Creativity Consumer Survey Pitching 74

Axia PR

AUGUST 3, 2017

While looking at your website stats, you discover two or three top performing pieces of content that appeal to individuals within your buyer’s journey. Congratulations! Great content is your foundation; you use effective writing to appeal to individuals who could purchase your product. How do you build upon that foundation to attract more visitors and move those individuals through the buyer’s journey?

Writing 48

Writing Publicity 48

HMA Public Relations

AUGUST 3, 2017

If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage. Media […]. The post PRSA Luncheon Recap | Tips for Media Pitching appeared first on HMA Public Relations.

Pitching 42

Pitching Media Publicity Media Relations 42

Axia PR

AUGUST 3, 2017

The Problem : 80% of CEOs are dissatisfied with their chief marketing officer. Not surprisingly, CMOs have the highest turnover in the C-suite.

Marketing 48

Marketing 48

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 86

Content Marketing SEO Case Study How To 86

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

David PR Group

AUGUST 3, 2017

When I learned President Donald Trump appointed a former Wall Street hedge fund manager as his new director of communications, I groaned. I’m sure my fellow PR pros, and many others, have also watched the actions of the White House press office with a combination of bewilderment and “you’re kidding me, right?” I wrote a few months ago that Trump was setting our profession back years , and what’s amazing is that it got worse last week.

Interviews 70

Interviews Report Journalism Media Relations 70