Fri.Aug 26, 2022

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S&T Live Recap: Have You Visited the Metaverse Yet?

PRSay

With the metaverse, we can “start to create a truly immersive environment in … a three-dimensional, virtual reality experience,” Mike Neumeier, APR, said. Neumeier, CEO of Arketi Group , a digital marketing and PR firm in Atlanta, was the guest speaker on the Aug. 25 episode of S&T Live , PRSA’s monthly livestream on LinkedIn that takes readers of Strategies & Tactics deeper into the stories they find in the paper.

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Heading back to industry events? 5 tips to re-integrate without being awkward

Communications Conversations

Over the last 2 weeks, I’ve attended my first two big industry events since the pandemic began. Yes, it was a little awkward. Yes, I wasn’t on my A+ networking game. But yes, it still felt awfully good to see people in person again. During those two events (the Florida PR Association Annual Conference and the Digital Marketing Summit in Minneapolis), I’ll be fully transparent: I struggled.

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The “Good-Ish” Guide for Impactful Inclusion

Stern + Associates

Most of us like to believe we are “good people.” But, despite the large number of good people in the world, bias persists within many of our societal systems and organizations. If so many of us are good, why does society continue to tolerate bias, and how can we change for the better? Award-winning social psychologist and New York University (NYU) Stern School of Business Professor Dolly Chugh (she/her, hear her name ) has the answer: let go of our internal definition of a “good person.

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How Do You Listen to Your Podcasts?

HMA Public Relations

If you like podcasts, there are many options to choose from for listening. Find out which platform is best for you in this post from Justin Liggin. Read more!

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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3 ways data analytics is changing marketing and pr

PeakMetrics Insights

Data analytics is changing how marketing and PR operate by hiring the right people, being aware of the latest trends, and emphasizing personalized messages.

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how to use social listening to sell your products

PeakMetrics Insights

What is Social Listening? Why does it matter and how it can help organizations identify potential customers and maintain the existing ones?

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why you need a google alerts alternative

PeakMetrics Insights

Are you still using Google Alerts to see what competitors are up to? Check out why you might want to look at more powerful alternatives.

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bae systems honors peakmetrics with a supplier of the year a

PeakMetrics Insights

PeakMetrics is proud to announce that they are recognized as the "FAST Labs Technology Innovation Partner of the Year" by BAE Systems.

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introducing tv radio broadcast monitoring

PeakMetrics Insights

Save time and monitor your client's news mentions all from a single platform! Learn more about TV + Radio Broadcast Monitoring here.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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how to measure the success of a pr campaign

PeakMetrics Insights

PeakMetrics outlines some of the best metrics you can use to evaluate your PR campaign’s success and explore how tools can streamline this process.

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PeakMetrics Wins Rising Star Award for Social Media Monitori

PeakMetrics Insights

PeakMetrics was certified with the Rising Star Award for Social Media Monitoring Software by FinancesOnline, a directory for business software.