Can A PR Agency Be Too Loyal?
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2018
Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance? I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking about ordinary client indoctrination.
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