Wed.Sep 19, 2018

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance? I don’t mean blind support in the face of malfeasance or unethical conduct. I’m talking about ordinary client indoctrination.

Agency 140
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Happy Talk Like a Pirate Day – Ahoy, Mates!!

wiredPRworks

Happy Talk Like a Pirate Day 2018! TEN years ago I wrote Talk Like a Pirate Today ? But before that, on September 19, 2006, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. 2008 count: 340 talk like a pirate news stories and counting. Drumroll please for 2018. 42,900,000!!!!

Viral 48
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Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster

Ronn Torossian

“What happened today was totally unacceptable,” Hawaiian Governor David Y. Ige relayed to a terrified- and outraged- state, “many in our community were deeply affected by this. I am sorry for that pain and confusion that anyone might have experienced.”. 2018 was barely two weeks old, and the people of Hawaii had already spent 38 minutes of it hiding in terror, in cupboards, under beds, holding their children close.

Publicity 210
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An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy. What matters is the ability to treat key members of the public with fairness, dignity and respect that is afforded to them as rational and reasoning individuals as prescribed by Immanuel Kant’s deontological philosophy , or “duty ethics.” The use of mora

Ethics 147
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to avoid a customer exodus—rebuilding trust after a data crisis

Agility PR Solutions

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. But new research from marketing promotions firm YA and The Institute for Research in Marketing at the University of Minnesota shows that […]. The post How to avoid a customer exodus—rebuilding trust after a data crisis appeared first on Agility PR Solutions.

Crisis 85

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From student to PR account manager—6 things I’ve learned in 6 months

Agility PR Solutions

If you had told me at the beginning of my university career in 2015, as I sat in a large, crowded seminar room surrounded by strangers and a textbook pile taller than me, that I would be a PR Account Manager in three years’ time, I probably would have asked the question, “what’s PR?” Nevertheless, […]. The post From student to PR account manager—6 things I’ve learned in 6 months appeared first on Agility PR Solutions.

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Preaching to the choir

HMA Public Relations

I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations.

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PR pulse: 80% of Americans worried about rights being taken away

Agility PR Solutions

With Constitutional rights and issues dominating the current news cycle, and public debates about those rights being challenged or open to interpretation, American history museum James Madison’s Montpelier released new data about how Americans relate to, perceive and understand the Constitution. In this first piece of what will be recurring research, Montpelier found an overwhelming […].

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Facing extinction, the power of influence offers local media a lifeline

Agility PR Solutions

Local media has been shown to generate more trust in the current political and social landscape, but similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors—and nearly 60 percent of global respondents to a new survey from comms giant Ogilvy believe that local media […].

Local 60
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.