Thu.Aug 10, 2017

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Behind the Headlines with Tera Leuthauser

Cision

We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. Leuthauser joined Bollare in 2011 as senior account manager, and eventually moved up to become the accessories director, and most recently executive director of the agency.

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Panasonic launches fully integrated social newsroom

Presspage

Panasonic was founded in 1918. Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. If you ask Panasonic, “people’s lives” are the central focus of their activities. Resulting in innovative electronics technology in a wide variety of products, systems, and services; ranging from consumer electronics products to industrial devices, building products, and housing.

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When Thought Leadership Drives Lead Generation

Shift Communications

Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. In simple terms it’s a recognition created by others that someone is an expert in a specific field or topic.

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3 ways you can prepare for a public relations crisis

Axia PR

Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 Moments When Strategic Communications Counsel Will Make You More Successful

Stern + Associates

Strategic communications counsel can make the difference between a healthy growing business vs. losing customers, a proud reputation vs. a lousy one, or a leading industry position vs. being overshadowed. The post 5 Moments When Strategic Communications Counsel Will Make You More Successful appeared first on Stern Strategy Group.