Mon.Sep 18, 2023

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The pros and cons of using AI tools for PR and media relations

Agility PR Solutions

Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using artificial intelligence to score leads. So, what does this mean for the public relations industry?

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RepUs To Conduct Reputation Management Workshop for 30+ U.S. Police Departments

Reputation Us

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and

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Kindness feels good—and also drives business success: Here’s how

Agility PR Solutions

Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s, those with a reputation for kindness were 35 percent more likely to have doubled their earnings before […] The post Kindness feels good—and also drives business success: Here’s how appeared first on Agility PR Solutions.

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How to Write a Crisis Press Release (Examples and Templates)

Prowly

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release? A crisis press release is a formal written statement issued by […] The post How to Write a Crisis Press Release (Examples and Templates) appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 steps for writing an effective PR brief—and agency insights for evaluating them

Agility PR Solutions

If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part of how you portray yourself to the […] The post 5 steps for writing an effective PR brief—and agency insights for evaluating them appeared first on Agility PR Solutions.

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Brand vision and employee engagement: Workers feel disconnected from employers when they don’t see the company’s mission in action

Agility PR Solutions

Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees. New research from global research and advisory firm McLean & Company highlights the impact that failing to see their employers’ vision and mission statements being carried out can have on their engagement. […] The post Brand vision and employee engagement: Workers feel disconnected from employers when they don’t see the company’s mission in actio

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Study calls for a more socially conscious approach to public relations

Wadds Inc.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

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#MediaMonday – Kenzie Barrena

HMA Public Relations

Happy #MediaMonday! Check out our latest feature from Kenzie Barrena, a senior writer for Fabulous Media Group, which includes six lifestyle and news websites covering Arizona, California, Nevada, Washington and more. Meet Kenzie as she discusses her work, publications, favorite local spots and more in this post.

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Event Sustainability — The Triple Bottom Line

Landis PR

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Top 5 Public Relations Campaign Success Tips for Tech Firms

Mediagraphix PR

In today’s world, tech companies have become much more prominent and vast. Public relations has become an indispensable tool for all companies, including tech companies. A good PR campaign can help a company connect with its consumers, gain credibility and establish its brands properly. In this world of instant communication and tech evolution, a good… The post Top 5 Public Relations Campaign Success Tips for Tech Firms appeared first on MediagraphixPR.

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. She’s a fellow Newhouse grad, and I’ve had the pleasure of speaking on a few panels with her over the years. She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career?

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Top 5 Public Relations Campaign Success Tips for Tech Firms

Mediagraphix PR

In today’s world, tech companies have become much more prominent and vast. Public relations has become an indispensable tool for all companies, including tech companies. A good PR campaign can help a company connect with its consumers, gain credibility and establish its brands properly. In this world of instant communication and tech evolution, a good… The post Top 5 Public Relations Campaign Success Tips for Tech Firms appeared first on MediagraphixPR.

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Semiconductor Firms Need To Become Strong Employer Brands To Realize Global Expansion Goals

The Hoffman Agency

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. Despite occasional blips, the industry continues to surge, with demand spanning the globe. New markets are stepping up the pace to establish their presence in this strategically vital field.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.