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The Importance of “Being Human” in Marketing

Critical Mention

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

article thumbnail

The Importance of “Being Human” in Marketing

Critical Mention

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

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article thumbnail

The Importance of “Being Human” in Marketing

Critical Mention

Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot. For example, case studies and eBooks are excellent ways to showcase your knowledge. Get senior leadership involved in their thoughts on your industry. Speak to, not at your audience. Measure your success.

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Tips for building strategic relationships

Public Relations Sydney

Identify and reach out to key journalists Developing a relationship with at least one journalist at each major news outlet in your local area is an excellent start. Getting to know the reporters at your local paper or the producer at the local TV news desk are excellent ways to ensure consistent media coverage for your business.

Local 90
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5 Tips to Set the Table for Success in the New Year

Solo PR Pro

Conversely, are there things you can add, such as an internal monthly report, participating in a local meet-up or actively building your thought leadership? Solo PR Pro has a free ebook, Get It In Writing! Are there tasks that can be subtracted (or streamlined) that will make life easier? Substitutions are allowed.

eBook 46
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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Partner with a local influencer to promote your business on social media. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Subscribe now and get a free ebook on how to get better PR ideas ! Suggested Reading Michelli, J. McGraw-Hill Education.

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Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246