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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? For example, a product launch article could be rewritten from the customer perspective.

Strategy 418
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 178
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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. This company makes the key cards that many corporations use to give employees office access. You can download it here. >>>

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The Anatomy of a Press Release: Types, Templates, and Examples

Buzzstream

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

What’s clear from the Chicken Twitter Wars is: Popeyes' internal team knew its brand tone and social media protocols in advance, and were ready to respond like lightning when a social media opportunity arose. #3 So what can marketers like you learn from Popeyes’ online victory? 3 – Let Go of Control on Social (Within Reason).

Twitter 105
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How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Download How Buyer 2.0

Brand 40
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 120