Document Pitching Product Launch Technology 
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Today the client tells us about a new product launch scheduled for early next year.
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Onclusive
OCTOBER 12, 2021
A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be sure to document everything. Here are some essentials worth considering when looking to maximize a thought leadership program.
Presspage
AUGUST 24, 2018
Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage.
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