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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. Workweeks and time zones.

Internal 147
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12 ways to produce a killer press release

Presspage

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. “Encourage video embedding so views count towards your metrics, not theirs,” Copps says. “Better to use something generic.” Plan ahead.

Wikipedia 103
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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. It kept its followers engaged, which turned what could have been a single tweet into a full-on social campaign. #2 2 – Act at the Speed of Social Media.

Twitter 105
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Maxim Behar for NOVA TV: Toward Effective Government Communication Strategies

Maxim Behar

Host: Mr. Behar, I read a very interesting article of yours in the newspaper "24 Chasa" about the lost battles in terms of PR and the executive power's communication with the people during the past 6-7 months of the Kiril Petkov’s government. Maxim: However, I would like to clarify what is a defamatory document. Let's start there.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. The earliest examples of written documents identified as such are the Kish Tablets.

Ethics 52
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video. The digital age has allowed companies to tell their histories in new ways (and not just in online videos).