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The Rise and Fall of the Pumpkin Spice Latte

Cision

Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year. Social volume requires multiple voices and not just your brand’s.

Analysis 318
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Barbie dominates August brand coverage

NewsWhip

We see an example of this every Thanksgiving with a story about a grandmother accidentally inviting a stranger to dinner , which goes viral each year because they’ve kept their tradition alive. If you’d like to learn more about how we identify the top brand stories, reach out to us for a demo here. The story originally totaled over 1.4

Brand 78
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. This video quickly went viral and has more than 40 million views on YouTube. SCHEDULE A DEMO.

Film 131
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Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Cision

Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. When our local newspaper did a story on the Chattanooga Airport’s funding, we wanted to see, if besides that article, people cared. Click here to take a demo! . It definitely gives us an edge.”.

Media 120
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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. SCHEDULE A DEMO.

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Pitching Tips from a Food & Lifestyle Blogger

Cision

I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. To experience the Cision Media Database first hand, request a demo here. . I love Instagram and Facebook! Last summer we started to update our LinkedIn profile and really focus on our connections.

Pitching 120
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My Segway Ride

Flatiron Communications

” And this was according to the tech movers & shakers for whom it was discreetly demo’d under strict NDA. Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk.