Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management. Paid media and syndication. Sentiment/tone analysis. Emily Mong.

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Case Study Crisis Management Crisis Study 118

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. As response rates for paid media dwindle, the interest in earned media is growing. The days of “bright ideas” or trial and error are over.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

JANUARY 28, 2019

Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. Media relations is a core part of any PR program, and in this case having a steady, ongoing media effort will help you remain a part of the conversation.

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How To Case Study Conference Web 89

Sword and the Script

DECEMBER 21, 2021

Plus, these programs support Gini Dietrich’s PESO Model (paid, earned, shared and owned media).”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Grace Platon , Communications Strategist, Communicate Grace , LLC .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

MARCH 8, 2016

So, I had embarked on my career search with seven years of experience working at an ice cream shop in the summer and a work-study position at the Boston College library. The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. Relationship Building.

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Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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Storytelling Data Data-Driven PR Infographics 189