Shift Communications

NOVEMBER 7, 2014

“ 78% of CEOs think that CMOs lose site of what their jobs are to generate customer desire “, says a recent study via The Fournaise Marketing Group. The post Review: Measure What Matters Most – A Think With Google Guide for Marketers appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. SHIFT Communications was the sole investor in the study. WTF, how do you come up with that? Either way I’m happy.

Data-Driven PR 60

Data-Driven PR Survey Advertising Advertising 60

Shift Communications

JUNE 12, 2017

To answer “ why ” questions well, we need to invest a lot of time, effort, and money: Qualitative studies take time, time for us to sit down with actual customers or prospects and talk to them one-on-one. Qualitative studies take significant effort, from survey design to focus group administration.

Measurement 147

Measurement Data Study Advertising 147

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

JANUARY 28, 2019

Or, consider discussing stellar customer case studies as they arise. Well, if you find yourself with no immediate announcements following your launch, consider ways to make news. Original research is always a great way to uncover industry insights and generate buzz.

How To 89

How To Case Study Conference Web 89

Shift Communications

SEPTEMBER 25, 2017

None of these mathematical models understand the humans often at the root of the data we’re studying. None of these analytics ever explain why something did happen or why it will happen. Never mistake what for why.

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. This scenario may be more common than you think.

Small Business 60

Small Business Social Media Media Analytics 60

Newsfile

JANUARY 24, 2024

Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Most decision-making in this approach is based on data and this drives greater campaign successes.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JULY 28, 2017

Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings, Marketing Analyst. Kerin Norton, Account Manager. Tori Sabourin, Account Manager. Lisa Zanchi, Marketing Analyst. cta] The post Crisis Issue?

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MARCH 8, 2016

So, I had embarked on my career search with seven years of experience working at an ice cream shop in the summer and a work-study position at the Boston College library. In the mid-to-late 90s, internships were not the norm, and certainly not a requirement.

Skype 60

Skype Creativity Education Construction 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A PR pro can find in-depth research online from many government and non-profit sources, all in the public domain. Census Bureau, and other public agencies routinely produce data analyses and statistics collected over many decades. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

MARCH 30, 2018

Then there is “independent study” — usually introduced as they get a little older — where they are given just enough information and instructions to experiment and figure out concepts on their own. Source : Automated Insights Associated Press Case Study . If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Find photographers that you respect and study their craft. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60