Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. In essence, we’ve built an Integrated Marketing Agency while in mid-air aboard a high-flying PR Firm. Thus I couldn’t be more happy with the latest and greatest SHIFT website! The one you’re visiting now.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.”

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Facebook Ad Conversion Tracking for Smart Marketers. Top Digital Marketing Trends to Watch in 2016 {Podcast}.

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Shift Communications

JUNE 22, 2015

Instinct would say yes, but we cannot run a marketing department on instinct alone. The data cannot answer this question for us. We see that for this data set, LinkedIn matters the most (r of.71), Vice President, Marketing Technology. Do these activities matter? 71), followed by Facebook (r of.65), Test, of course!

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. Marketing Analyst. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. Marketing Analyst. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. Next, we determined how many times each release was shared across nine social media platforms, including the big three – Facebook, Twitter and LinkedIn. Marketing Analyst. Tori Sabourin.

Data 60

Data LinkedIn Blogging Facebook 60