Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Focus on the findings instead.

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B2B Data Retail Survey 147

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .”

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Employee Data-Driven PR Communications Software 60

Beyond PR

MARCH 30, 2018

While most people have a person do this today, supervised learning algorithms with good training data, however, might be able to manage some social media promotion to scale some of your social media engagement. The Associated Press is already using AI to write earnings stories. Source : Automated Insights Associated Press Case Study

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. “How can I learn strategy?

Communications 60

Communications Analytics Infographics Data-Driven PR 60