Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. PR grows more in demand. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .” 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Beyond PR

MARCH 30, 2018

This recent story on Ragan sums it up well: “By taking advantage of massive quantities of data and using AI to draw insights on it, PR pros can now. The Associated Press is already using AI to write earnings stories. Unsupervised learning doesn’t need training data but instead has the system learn on the fly.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing. Social : Without a doubt, social is a key element in anything digital today.

Communications 60

Communications Analytics Infographics Data-Driven PR 60