Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. .”

Employee 60

Employee Data-Driven PR Communications Software 60

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. Therefore owned analytics become a great asset in PR.

Analytics 170

Analytics Measurement Data Data-Driven PR 170

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JULY 18, 2016

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. How to Measure the Return on Investment of PR Work. ” 3.

Measurement 0

Measurement Mobile Data-Driven PR Analytics 0

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Why: “Unfortunately there is no silver bullet measurement tool. ” Yea baby! ” 5.

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Bizzabo let its data shine and was featured in Bloomberg, NPR, MarketWatch, VentureBeat, and more. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JULY 26, 2017

Ideally, the right target will be willing to hear your side of the story, able to write a positive or neutral (but still accurate) story and have a platform with enough reach to influence the public narrative. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

AUGUST 9, 2017

If you can tie into a story you know they’re already writing about because it’s breaking news, you can more easily insert your client into the story. Because you’ll need to act fast, it’s always helpful to have the data and consumer messaging that aligns with your client’s point of view on hand for fast action.

Media 100

Media Data B2B Pitching 100

Shift Communications

AUGUST 25, 2017

Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising.

Data 92

Data SEO Guidelines Advertising 92

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. This means that it’s important to create some urgency around the results that will encourage reporters to write. The more simply you outline the information available, the more likely reporters will be to write.

Survey 60

Survey Data Pitching Report 60

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

MARCH 30, 2018

While most people have a person do this today, supervised learning algorithms with good training data, however, might be able to manage some social media promotion to scale some of your social media engagement. The Associated Press is already using AI to write earnings stories. Source : Automated Insights Associated Press Case Study

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JANUARY 29, 2016

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! Thus, #PRBingo was born.

Infographics 60

Infographics Data Writing Agency 60

Shift Communications

FEBRUARY 23, 2015

Want to know the secret to becoming a trusted PR professional? Know exactly what the influencer writes about and never send them anything that is off target. This is where data-driven PR has a chance to shine. Every client has data or access to data. Data-Driven PR Public Relations'

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

OCTOBER 31, 2016

It was people at desks writing, researching, and sending out information. What if you had insight into the subject matter shown in the fastest trending YouTube videos? These capabilities are now within our reach. Public Relations is a Cognitive Industry. Public relations used to be about labor.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132